Meget billig A Stakeholder Approach to Corporate Social Responsibility: Pressures Conflicts and Reconciliation (Hardcover) by Maon Dr Francois Kotler Philip Lindgreen Professor Adam Vanhamme Professor Joelle YtMoJkHX

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Corporate social responsibility has grown into a global phenomenon that encompasses businesses consumers governments and civil society and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition with few absolutes. First the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second with their unique often particular characteristics different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third in any organization the beliefs of organizational members about their organization's social responsibilities vary according to their function and department as well as their own managerial fields of knowledge. 'A Stakeholder Approach to Corporate Social Responsibility' provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms the pressures and conflicts that result from these different understandings and some potential solutions for reconciling them.